TikTok is introducing a new feature that enables them to reduce the quantity of AI-made content appearing in their timelines. This initiative comes as the platform announced that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the next few weeks before a full-scale rollout. This advancement comes amid a increase in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A large amount of this material is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, from AI artwork to science explainers, and we intend to give people the option to see more or less of that, according to their own preferences,” stated a company executive.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its network identified as artificially created. Collectively, over 100 m media items are added to the platform daily, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI-generated videos they watch by opening the “manage topic” setting in the application and choosing AI-made media. Additional categories that currently be adjusted under the tool include current affairs, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s rules oblige users to tag lifelike AI-made content, and it forbids harmful AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
Additionally, the platform will from now on add an “AI-made” tag to content produced via its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This action is designed to stop users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2 million AI literacy fund for experts and institutions to create learning resources about using AI responsibly. This program will benefit non-profit groups dedicated to educating computer science.
Platform Protection
TikTok has justified its moderation strategy, following controversy over intentions to make redundant numerous review team members in Britain. The company is planning to cut 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but AI can shield workers by filtering out the most distressing content prior to it gets reviewed by humans. TikTok stated a notable drop in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its AI tools.
It is vital to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is where a extensive automated help is really helping us process content quickly.”
